JOURNAL
Blog
Insights on AI, customer support, and growing your business.
Write your holiday answers before the questions arrive (The Small Shop Weekly, Oct 20)
A same-day plan for small shops before the December rush: list your ten most-asked questions, settle returns, and write kinder replies.
Best tools for founders running a small online store, chosen by the job they do
Pick one simple tool per job for a small online store: support, shipping, returns and reviews, with a ranking exercise and an afternoon test.
What a per seat pricing helpdesk really costs a small team
Per seat pricing covers one person, so the real cost grows with your team. See the math for going from three to five, plus twelve questions for vendors.
AI Chatbot Hallucinations: Why They Happen and How to Prevent Them (2026 Guide)
AI chatbots confidently make things up. Learn why hallucinations happen, real examples of failures, and practical solutions to prevent your chatbot from embarrassing your business.
Best AI Chatbots for Small Business in 2026 (Honest Comparison)
We tested 10 AI chatbots for small business customer support. Here's what actually works, what's overpriced, and what to avoid.
Ecommerce Live Chat Software: What Actually Converts (Not Just Responds)
The difference between live chat that closes sales and live chat that just answers questions. A practical guide to choosing ecommerce live chat software that drives revenue.
We Shipped Widget Customization (Because Generic Chat Bubbles Look Cheap)
Your $200/mo website shouldn't have a chat widget that screams "free trial." We built skin customization so your widget actually looks like it belongs.
Key Performance Metrics for Customer Service (And the Ones You Can Ignore)
The 4 customer service metrics that actually drive decisions, plus the vanity metrics wasting your dashboard space. Practical advice from running support at Chatisto.
How We Solved AI Hallucinations in Chatbots (The Simple Way)
AI chatbots sometimes recommend products that don't exist. Here's how we fixed this problem with a straightforward regex-based solution after fancy approaches didn't work.
Customer Satisfaction Measurement: Which Method Actually Works?
CSAT, NPS, CES - what they measure, when to use each, and the common mistakes that make your data useless.
Shipping the Chatisto WordPress Plugin
A straight path to running the Chatisto widget on any WordPress site with one upload and a public key.
HubSpot Integration is Here: Seamless Lead Sync for Better Customer Management
We're excited to announce our new HubSpot integration! Now you can automatically sync leads from Chatisto to HubSpot for unified customer management.
January & February 2025 Updates
A summary of the updates I've made to our platform in January and February 2025, including Email Integration (Invite-Only Beta), AI Chatbot, Google Login, and Billing Management.
Sales Chatbots: What Works and What Loses Deals
When sales chatbots help close deals and when they drive prospects away. Practical implementation advice for small teams.
Methods of Customer Satisfaction That Actually Work
Practical approaches to improving customer satisfaction. No theoretical frameworks - just what works based on real experience.
Adding a Chat Widget to Your Website (Without the Mistakes We Made)
How to choose and implement a chat widget that actually helps customers, based on what worked and what backfired for us.