Revenue Impact Analytics

Chat isn't just about support—it's a revenue driver. Chatisto's Revenue Impact Analytics lets you track how conversations drive sales with conversion tracking and revenue attribution, measuring ROI and optimizing for growth.

Connect Conversations to Revenue

Understanding the business impact of your chat interactions is crucial. With Chatisto's analytics, you can:

• Track which conversations lead to purchases or form submissions
• Attribute revenue to specific chat agents, AI responses, or conversation flows
• Measure conversion rates across different entry points and visitor segments
• Identify optimization opportunities with granular conversation metrics

Key Features

Conversion Tracking

See exactly which conversations lead to revenue. Track purchases, signups, form completions and other conversion events that originate from chat interactions.

Revenue Attribution

Attribute sales and conversions to specific chat interactions, team members, or AI responses. Understand the true value of your chat investment.

Conversation Analytics

Dive deep into metrics like response time, conversation length, sentiment analysis, and topic clustering to optimize your customer experience.

Custom Dashboards

Build personalized views that highlight the metrics most important to your business. Share dashboards with stakeholders through scheduled reports.

Data-Driven Optimization

Unlike basic chat tools that only measure engagement, Chatisto's analytics provide:

1. Direct ROI measurement connecting chat activity to revenue outcomes
2. Behavioral insights revealing which conversation patterns lead to conversions
3. Performance benchmarks comparing agent effectiveness and AI response quality
4. Trend analysis showing improvements over time and seasonal patterns

Case Study: SaaS Platform

A subscription-based software company implemented Chatisto's analytics to understand the revenue impact of their chat support:

• Discovered that prospects who engaged with chat were 2.7x more likely to purchase
• Identified that specific product questions, when answered effectively, had a 58% conversion rate
• Optimized their conversation flows based on data, leading to a 31% increase in conversions
• Attributed $423,000 in annual recurring revenue directly to chat interactions

With Chatisto's Revenue Impact Analytics, you transform chat from a cost center to a measurable revenue generator with clear ROI.